Throughout a couple of stages during this 1.5 year long project, we needed a "sizzle reel" to get the word out. The first time was to announce and gain interest amongst our fellow colleagues across different working groups. The second time was to announce its release to everyone. The announcement included a guideline that served as a design resource, open for any and all to use. In the spirit of an open web and that knowledge should be shared, this "sizzle reel" was a way to communicate its concept, starting from its most abstract level, to a montage of inspirational applications with a lucid, interpretive, enabling approach. I animated and art directed this sizzle reel with the Material Design team (FKA UXA) and the NY-based animation studio, Mixtape Club.