I designed an icon to express loading for Google, one that would feel organic yet have a familiar feeling. This was achieved by looking at the simple and analog way one would draw a 5-pointed star. The sequence in which the points of the star is drawn is the foundational base of the loader's movement.
More details about how this is used in the Progress and Activity chapter of the Google Material Design guidelines.
I also had the priviledge of sharing this work at the 2014 Google I/O conference.
I love to study analog methods and apply them into the hi-tech digital space. On a project for Android/Youtube/Google, I referenced at photography experiments from the Bauhaus and applied their use of light, shadow, the way their work had a balance of synchrony and asynchrony to show two phones syncing.
YouTube was making a new music app, and I had the pleasure of bringing the brand to life. With the triangular shape that symbolizes "play" as the hero shape, the other forms follow.
I animated this simple yet sophisticated icon, designed by Hello Monday, and integrated it into the product while introducing videos as part of its launch sequence.
It was also used as the end tag for YouTube Music marketing campaigns.
I had the pleasure of driving around Iceland for 10 days, capturing its diverse beauty on foot, boat and air. It's a land of opposite extremities, from glaciers lakes to bubbling sulfurous mud pots. A mystical place where magical beings reside in moss covered lava fields, calm glacier melt cascade into raging waterfalls, and adorable puffins call their home.
Commissioned by Icepedition
Music by The Chemical Brothers
It was with great pleasure to design and animate the characters for this piece. I brought these characters to life inside a real, hand-crafted, paper-made miniature set, to seamlessly bridge the gap between digital and hand-made.
My clothing brand, Toasty Time, needed some packaging that felt utilitarian and whimsical. I found these kraft gift boxes in the shape of houses and designed some stickers to show the brand.
Also needed an easy way to mark the size of the hoodie with these transparent red stickers that matched the vibe of the brand and product.
I had the opportunity to set up these displays for Preview Day, YouTube's quarterly internal exhibit of upcoming products. All items have been intentionally chosen for their multi-use, modular features for future use and storage.
The wooden boxes (aka apple boxes), acrylic sheets which were cut to custom fit the top of the apple boxes, raw plywood that matches the color of the wood on the boxes, and saw-horses for legs were selected to create this utilitarian yet soft feel.
Custom typography and motion design details on Behance
I had a lot of fun designing and animating this piece for a children's science fair sponsored by Google.
Google Material Design is a visual language based on classic design principles combined with technology.
As a motion designer on a team of visual, UX designers and engineers, we created the first release of the Material Design guidelines. To announce its launch, we made a sizzle reel to boot.
I animated and art directed this sizzle reel with the Material Design team (FKA UXA) and the NY-based animation studio, Mixtape Club.
Part branding and part decoration, these patches were designed with inspiration from the California flag and boy scout patches with a dash of "kawaii."
While working for YouTube Music, an app with the unique capability to switch between video and audio mode, I thought, "What if we brought forth the most unique capability of this app? The video itself behaved like a switch with the simple large gesture from video mode to audio mode?"
Using the conventional square shape to represent music à la album covers, music videos could default from a square shape, and toggle between these two modes with YouTube's robust library of music.
I shot a bunch of footage during an epic vacation in Hawaii with my friend Amanda. This song inspired me to piece it all together.
Music by Cults
My clothing line, Toasty Time, needed a logo. I wanted a line drawing that looks like a woodland critter, to fit the whimsical nature of the product. To represent the two T's in the name, the eyes are in the shape of T's. Also made the ears into a couple shapes of mittens.
I love to study analog methods and apply them into the hi-tech digital space. For YouTube, I used the methods of dodge and burn from the photography development process to see how UI could be applied on top of video in a beautiful, intelligent and unobstrusive way.